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Partner with
every day women
for UGC that represents!
Collaborate with real women of all ages, shapes and sizes who love fashion and can show your products on a range of bodies.
We make it easy for fashion brands to plug into a constant flow of UGC from via gifting only collaborations!
✔︎ Content Management ✔︎ Content Rights ✔︎ Content Hosting
Collaborate with thousands of approved creators from the U.S., Canada, Australia & New Zealand
High quality image and video content ready to use
Join brands already enjoying representative content.
Casting in minutes, content in a week!
The Mys Tyler Collaboration Hub is a DIY platform that makes it easy, affordable and scalable to tap into a constant flow of user generated images and videos, so you can power your paid ads and enhance your digital marketing. Get 15 assets for $500/month!
Casting in minutes & DIY campaign management
Create a brief, select your location and review applications within minutes. See age, height, size and images so you can select creators that best suit your campaign.
Gifting-Only
via in platform vouchers
Avoid back and forth on sizing and shipping via in-platform voucher management, allowing creators to choose from your selected products & order directly. Min Voucher $150 per creator collab.
Worldwide digital content rights & hosting
These gifting-only collaborations include 1 x video + 2 x images per creator with 12 months of worldwide digital usage rights, all hosted for easy access in the Collaboration Hub.
"It was so wonderful to find diverse and passionate creators to work with that elevated our brand. Mys Tyler made the process of finding and working with them so easy. We received beautiful content. "
Natalie, Embody Women
UGC Content Plan
Sign up for quick, easy and afforable UGC that represents your customers.
1 Credit = 1 Creator Collaboration (1 x video + 2 x images + Post to Mys Tyler)
Monthly
$500
Includes:
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5 Credits per month
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Creator casting
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12 months worldwide digital license
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Content hosting
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Campaign management
Plan rules
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Unused credits rollover
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Cancel at any time
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$150 min voucher per creator
2 months free!
Annual
$5,000
Includes:
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60 Credits per year
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Creator casting
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12 months worldwide digital license
-
Content hosting
-
Campaign management
Plan rules
-
Unused credits rollover
-
Cancel at any time
-
$150 min voucher per creator
Frequently Asked Questions
We are passionate about inclusive fashion and helping all women feel great in the clothes they wear. We know that women feel more relevant, better about their bodies and inspired to try new styles when they see clothes on a body like theirs. That's why we (along with our amazing community of creators) make it easy, affordable and scalable for you to get UGC showing your product on a range of bodies!
Who are Mys Tyler Creators?
Thousands of everyday women have joined the Mys Tyler community as Fashion Contributors to share the brands and outfits they love, to bring style inspiration and product recommendations to women with similar bodies. Some of these women are content creators, influencers, models, stylists or designers, while others are teachers, accountants, mothers and grandparents. What they have in common is they love fashion, have found confidence in styling and want to be part of a solution that helps all women feel great in the clothes they wear. Our community represents women from their teens to their 80's, all sizes, shapes, heights and ethnicities. They have different styles, and different lifestyles they need their clothes to suit. As a collective, our Contributors represent your customers!
How do I choose Creators to collaborate with?
When you publish a campaign brief, creators in your target country will receive an alert and if they fit the brief they will apply. You will see the creator applications come in, with core details such as age, location, size and height as well as their most recent 3 pieces of content. Our focus is helping you show your products on a range of bodies (age, shape, ethnicity and style) so that you can create content that represents your customers. You only choose creators you want to work with, you can pass if they are not a fit for this campaign. Credits are only used when you choose a creator.
What does the plan subscription pay for?
The monthly (or annual) subscription covers the cost for the platform and management - creator casting, campaign management, voucher fulfilment, content rights and content hosting. Our team is also on hand to help you get setup, assist with creator selection and make sure you get the content in a timely manner.
Do credits rollover?
So long as you have an active plan, any unused credits will rollover so you can use them in future months. As an example, if you only use 2 credits one month, and none the next, you'll have 13 credits to use in the third month, this gives you flexibility to run larger campaigns to suit your marketing schedule, or have a constant flow to power your paid ads. If you choose the Annual plan, you'll get all 60 credits up front for maximum flexibility.
Can I add more credits?
Yes, if you want to gift more creators and need more credits, you can select the 'Add Credits' purple button from the left hand navigation of the Collaboration Hub and purchase blocks of 5 credits for $500. Like regular plan credits, these will also rollover while you have an active plan.
Tell me more about content rights
Our collaborations include 12 month worldwide digital rights for each UGC asset. You can download assets and save them to your own infrastructure and just track the 12 months internally, or you can pull assets from your Content Library on the Collaboration Hub at any time. We'll track the license for you, so you'll only see assets you know you can use.
What are the gifting requirements?
You can choose what you want to gift and the value, though we have a minimum of $150 per collaboration, and recommend the amount to cover the cost of the item(s) you want the creator to wear, including any shipping costs. We work on a voucher system to make the process simpler, but you can specify a selection of products to choose from or add a link to a specific product if required.
How quickly can I get UGC content?
We've made the process as streamlined as possible. You can create a campaign in a matter of minutes, and as soon as you publish the campaign our creators get an email and app notification and you'll start to see applications right away. As soon as you select a creator, you'll be able to enter the voucher and product details. Depending on how long it takes the item to be shipped, creators can turn around content in a matter of days. We've seen campaign to content in less than a week! To keep things moving creators have 1 week to apply, and then you have an additional 1 week to make your selections (anyone not selected at that time will be automatically passed).
What if the product doesn't fit?
Our mission is to help women feel great in the clothes they wear and find clothes that fit. As such, if a product doesn't fit or make the creator feel good, we'd prefer them to exchange/ return the clothing so a better fit can be made. If the creator returns the products, we'll return the credit point so you can find a better creator. This ensures that the content you get will authentically show clothes on a creator who feels great in them :)
How can I cancel?
You can cancel at any time and your plan will finish at the end of your current billing period. Head to 'Account' within the Collaboration Hub, and cancel within the 'Manage Subscription' section. This means you can test us out with as little as $500 for one month, which will get you 15 UGC assets. You will lose access to the content hub, so just make sure to save all your high res assets before the end of your billing period.
How do I get started?
To get started sign up, and claim your brand page. You can start typing your brand name to see if a page already exists (which means a creator has tagged your brand in the past), if you see your brand appear, simply select and claim, otherwise you can create the page on the spot. Once done, you'll access the Collaboration Hub and your brand will be pre-linked. You can also add more brands that you manage by tapping your brand logo on the top right. From here tap the "Add Credits" to select a UGC plan. Or you can get started by creating your first creator collab campaign, and it will prompt you to choose a plan before you publish.
78%
Women who feel more relevant, better about their bodies, and inspired to try new styles when they see clothes on a body like theirs.
81%
Women who don't feel represented by fashion advertising.
91%
Women who want to see clothes worn on a diversity of models – and models who look like them – over traditional models.
